Thursday, December 9, 2010

A QUICK TOUR OF vADz TRANSACTIONAL COUPONS & ADS

Roger Ach Notes: A Quick Tour of #vADz Transactional #VideoCoupons and #VideoAds .


vADz PowerPoint - Advertising Video clip
vADz - Online Video... vadz.com

vADz is an online video advertising company.It's a simple, economical way to create, edit and display an advertising video clip promoting a business or individual's product or service.

Wednesday, December 1, 2010

2011 Trends: Content Marketing Is Critical - eMarketer emarketer.com

Roger Ach Notes:  Magnetic Content ? Content Marketing is Critical ! Check these Stats. Video works; #vADz makes it happen. #Transactional #VideoCoupons and #VideoAds make sales.


2011 Trends: Content Marketing Is Critical - eMarketer emarketer.com


Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying

Tuesday, November 30, 2010

Roger Ach Notes: GROUPON & GOOGLE

@AdAge #Groupon 's Appeal to #Google : Local Markets. vADz Transactional #VideoCoupons & #VideoAds fit right into the strategy.


Why Groupon Appeals to Google: It's All About Local adage.com

NEW YORK (AdAge.com) -- Multiple reports have Google buying Groupon for $2.5 billion and change. But why would Google want an email-based startup in the first place? To get at the nearly $14 billion local online ad purse, that's why.

Wednesday, November 24, 2010

A THANKGSGIVING POEM by Roger Ach

A THANKSGIVING POEM


Thanksgiving’s my favorite day of the Year,

With family and friends from both far and from near.

It’s a day for reflection, for cooking and actions,

To simply be thankful with no fancy distractions.

No shopping, no presents, no shipping and wrapping,

No gift lists and gift-angst and short tempers snapping.

Just turkey and gravy, cranberries and pies,

And plates piled so high, stomachs smaller than eyes !

Thanksgiving’s a symphony of tastes, smells and hugs,

And the next day’s removal of crumbs from the rugs.

My Thanksgiving Day bowl is wonderfully bountiful,

I count my family and friends, for which I’m most thankful.

Happy Thanksgiving to you all !

Roger

Friday, November 19, 2010

Roger Ach Comments: Online Advertising and Marketing by Small Business

Roger Ach Notes:  A compelling case for Small Business....adoption will grow rapidly through the rising use of Transactional VideoCoupons & Ads. www.vADz.com

Does Social Media Marketing Make Sense for the Smallest Businesses?
eMarketer estimates that 127 million people in the US, or 57.5% of internet users, will use social networks at least monthly this year. Facebook alone has over half a billion active users worldwide.

Thursday, November 18, 2010

Roger Ach Notes; Packaged Goods Players Bullish on eCommerce

Roger Ach Notes; vADz Transactional VideoCoupons™ and VideoAds™ are able to seamlessly make the pitch, offer a Coupon or other incentive, make the sale.


Why Packaged-Goods Players Are Bullish on E-Commerce - Advertising... adage.com Amazon's acquisition of Quidsi -- owner of Diapers.com, Soap.com and BeautyBar.com -- reflects outsize interest in the channel by packaged-goods marketers.

Tuesday, November 16, 2010

Roger Ach Notes: vADz Announces Transactional Video Coupons

vADz Announces Transactional Video Coupons http://bit.ly/dsO3lT

Roger Ach Notes: REAL BATTLE BETWEEN FACEBOOK & GOOGLE

The Real Battle Between Facebook and Google Is for Your Phone


The Amount of Time Spent on Mobile Phones Is Growing Much Faster Than PCs or TVs.

vADz Transactional VideoCoupons & VideoAds Applications dominate the end-to-end solutions.

http://bit.ly/dlhVHq

Thursday, November 11, 2010

Roger Ach Notes: VideoAds Increase; vADz make it easier

Roger Ach Notes: VideoAds Increase, Consumers Begin to Adapt. Completion Rates for Pre-Roll Not Great but they're Improving. #vADz makes this easier.

http://bit.ly/cXzDK7
As Video Ads Increase, Consumers Begin to Adapt - Advertising Age -... adage.com

Research from video ad server Freewheel shows that completion rates for video ads went up over the past year

Roger Ach Notes: Small Businesses Focus Online Spend on Websites; vADz help

Roger Ach Notes;  Good data on SMB ad spend. vADz VideoCoupons and VideoAds increase engagement 2X to 3X. Add eCommerce, Coupons, Maps to improve results. http://bit.ly/9UK973


Small Businesses Focus Online Spend on Websites - eMarketer emarketer.com
A plurality of small businesses will keep their marketing budgets steady next year across the board, including spending on websites, direct mail, print, TV and social media, according to research by Zoomerang and GrowBiz Media

Roger Ach Notes: Fortune 500 Double Use of Twitter; vADz Gains audience

Roger Ach notes: Fortune 500, SMB, Yellow Pages & Classified advertisers; use vADz Transactional VideoCoupons & VideoAds with Tweets.


Fortune 500 Nearly Doubles Use of Twitter - eMarketer.com http://bit.ly/arBFeA

America’s biggest corporations have dramatically increased their participation in Twitter, according to “The Fortune 500 and Social Media,” a yearly report from the Center for Marketing Research.

Wednesday, November 10, 2010

Roger Ach notes: China Online Ad Market to Double by 2013, vADz participates.

Roger Ach notes: China Online Ad Market 2X by 2013-eMarketer vADz Transactional VideoCoupons & VideoAds are perfect partners. Add eCommerce, Coupons, Maps with one click.
http://bit.ly/aCmsgu  China Online Ad Market to Double by 2013 - eMarketer emarketer.com

China’s economy is vibrant and its consumer market is the second-largest in the world, making economists, marketers and brand managers all bullish about the country’s future.

Wednesday, November 3, 2010

Thursday, October 28, 2010

Roger Ach comments on AP: RAPID RISE OF 15 SECOND ADS

Roger Ach reports: AP reports the rapid rise of 15 second ads. vADz.com enables Small & Medium-sized Businesses, Yellow Pages and Craigslist ads to use our Transactional VideoCoupons & Ads http://bit.ly/b6crv4 

Monday, October 25, 2010

Roger Ach comments; CROSS-CHANNEL e-COMMERCE

Roger Ach comments;
CROSS-CHANNEL e-COMMERCE Use vADz  to create Transactional VideoAds, Coupons, e-Mails, Texts & Classifieds.        http://bit.ly/aC4WHf

Roger Ach Notes: Industry Trends Boost Ad Spend; eMarketer, Borrell, others.

Mobile Ads reach your customer WHERE they are and WHEN they want to buy. #vADz Transactional #VideoAds enable #interactive and #e -Commerce.


Industry Trends Spur Big Mobile Ad Spending - eMarketer emarketer.com

US mobile ad spending is set for dramatic growth, with eMarketer forecasting more than $1.1 billion in spending next year. Although cautious corporate optimism about economic recovery will play a part

Tuesday, October 19, 2010

Roger Ach Comments; Mobile Ads Up 80%

Roger Ach comments:

Roger Ach #Mobile Ad Spending Up Nearly 80% in 2010. #vADz make it simple. One click adds e-Commerce, powered by #PayPal ; one click adds Coupons, Maps.


Mobile Ad Spending Up Nearly 80% in 2010 - eMarketer emarketer.com

Mobile has broken through to reach the mainstream of digital advertising in 2010, according to US ad spending estimates by eMarketer. This year, US mobile ad spending will be up 79% to reach $743 million.

Monday, October 18, 2010

Roger Ach Notes: BRANDS DRIVE SALES vADzVIDEO ENABLES SALES

Roger Ach: Brands are essential; Selling them needs Video. vADz VideoAds sell & differentiate your message; 1 click adds e-Commerce, Coupons, Maps.

http://bit.ly/aSzwTk

Brand Campaigns Drive Most Social Media Following - eMarketer emarketer.com

Research on social media users who follow brands has shown marketers the importance of offering deals and discounts on Facebook fan pages as well as the nature of brand following as a form of self-expression.

Friday, October 15, 2010

Roger Ach of vADz quotes: eMarkerter "TV Ads Perform as Well as Made-for-Web Ad"

This helps make our case: TV Ads Perform as Well as Made-for-Web Ads Research shows that repurposed TV ads sometimes perform better than made-for-web ads. Factors such as quality and relevance are more important than origin of the creative.” vADz Transactional VideoAds & VideoCoupons enable mixing TV Ads with Local, user-generated, interactive content.  http://bit.ly/cAGsVP

Tuesday, October 12, 2010

Friday, October 8, 2010

Roger Ach on Mashable Contest

Mashable conducting contest for "most promising new company". vADz is entered. Vote for us click the link below. http://bit.ly/bDzFHl

Roger Ach on AdAge Article & vADz

Roger Ach comments on this article from AdAge:

On Mobile devices, use vADz Transactional VideoAds to grab the customers' attention, offer a Coupon & ask for the order. Video increases engagement 2X to 3X.


http://bit.ly/arLa47

Wednesday, September 29, 2010

Roger Ach on vADz on Facebook, Twitter, Craigslist

Roger Ach reports: vADz.com solves this problem for SMBs & Classified ads. Create, edit, mix  & share ads on Facebook, Texts, Twitter, Craigslist  http://bit.ly/aDWAyd

Tuesday, September 28, 2010

Friday, September 24, 2010

Catering to Afflluent Shoppers Online.

Catering to Affluent  Shoppers Online. Note the reference to Video. #vADz VideoAds makes this available to 20 million SMBs, 10 million Classified advertisers .  See Demo http://bit.ly/btglPq    http://bit.ly/btglPq

Roger Ach on vADz

Consumers always win ! #vADz VideoAds enable Retailers; include SEO, e-Commerce, Coupon creation, Maps & Facebook. http://bit.ly/bbD0eR  Roger Ach comments on vADz.

Wednesday, September 15, 2010

Roger Ach on vADz

Roger Ach comments #User-Generated Content comes to SuperBowl. #vADz Transactional #VideoAds bring this to SMBs and Classified Advertisers http://bit.ly/bxRoUJ

Tuesday, September 14, 2010

Roger Ach on vADz

Roger Ach comments on vADz. This eMarketer Webinar will be very good for vADz, ! vADz Transactional, Searchable VideoAds mixe pro video with user content. http://bit.ly/9W0PLa See Demo:  http://short.vadz.com/509

Thursday, September 9, 2010

FACEBOOK, VIDEO & vADz

Facebook VideoAds. vADz are perfect for Facebook Fan Pages & are Searchable, Transactional and Shareable via e-Mails, Texts to Mobile Devices and Tweets.


http://bit.ly/b8KvPa

Tuesday, August 31, 2010

vADz INNOVATION CONTEST

Innovation contest. We need your vote ! Please see vADz' Demo: http://short.vadz.com/5092 . Vote link: http://bit.ly/91dMiZ
Thank you !

Friday, August 27, 2010

Wednesday, August 25, 2010

GROUPON / vADz

#Groupon Fall Push for Groupon and all wannbes, @vADz Searchable, Transactional VideoAds improve engagement 2X to 3X. http://bit.ly/bh29bk

Friday, August 13, 2010

Wednesday, August 4, 2010

Video Tips AMEX Open Forum & vADz Transactional VideoAds

Great post; good tips ! Check vADz Transactional VideoAds which enable SMBs and Classified Advertisers to create SEO, SEM, Direct Marketing, Couponing and e-Commerce add-ons with a few easy steps. 1 click to Search and find your ad, 1 to actively demonstrate your product or... more 5 Basic Tips to Make a Professional-Looking Video :AMEX Open Forum


http://www.openforum.com/idea-hub/topics/marketing/article/5-basic-tips-to-make-a-professional-looking-video-william-wei

Thursday, July 22, 2010

Coupon Redemption at All Time High. Use vADz.com VideoAd Transactional Coupons to close the sale. http://bit.ly/bAGYgb

Wednesday, July 14, 2010

Quick Clicks; e-Mails bring prompt responses, with a reminder. vADz integrated e-commerce tools close the loop. http://bit.ly/979X2p

Wednesday, July 7, 2010

Tuesday, July 6, 2010

Online Merchants Love Facebook’s ‘Like’ vADz Transactional VideoAds make this soooooo simple !http://ping.fm/vmaWD

Thursday, July 1, 2010

vADz trusted partner PayPal launches new Mobile One-Click application ! Simple, quick, secure.
http://ping.fm/w7x62

Thursday, June 24, 2010

vADz Transactional VideoAds create 2X to 3X more engagement than passive text & display, help retailers make sales. http://ping.fm/DHSRz

Tuesday, June 22, 2010

@WSJ Restaurants Struggle. Local restaurants can now compete, using vADz to deliver their menus, specials & Coupons. http://ping.fm/8TBdp
vADz "Digital Test Drive" for e-Bay Motors and Cars.com sellers to show Engine, Body, Interior & Ride. vADz e-commerce closes sale. http://ping.fm/bKjCx
Combining vADz Transactional VideoAds with Social/e-Mail enables "active demonstration of products & services" and leads to Sales. http://ping.fm/Xzwem

Thursday, June 17, 2010

vADz transactional VideoAds help 20 MM SMBs, Couponers, Classifieds to emulate Rite Aid, generate 2X to 3X better engagement. http://ping.fm/pCzLP
Half-full or half empty ? This post from AdAge doesn't reflect human adaptability. Video, rich media will enhance learning. http://ping.fm/fIDj3

Wednesday, June 16, 2010

Small Business Interactors Get Results. vADz VideoAds enable advertisers. vADz are Transactional, Searchable, Portable, Trackable and Economical. http://ping.fm/K7N1n

Monday, June 14, 2010

vADz Transactional VideoAds increase engagement 2X to 3X, raise sales for retailers on Twitter and Facebook. http://ping.fm/E7uWz

Saturday, June 12, 2010

@WSJ vADz Transactional VideoAds opens this capability to all Retailers, Merchants and Classified advertisers.
http://ping.fm/gpnud

Wednesday, June 9, 2010

Stat of the day: 37% of Facebook users joined fan pages to get coupons & discounts. vADz make this work ! http://www.emarketer.com/Article.aspx?R=1007742

Tuesday, June 8, 2010

Facebook really gets it ! vADz Transactional VideoAds are perfect for corporate & fan pages.
http://ping.fm/n5sTG
Why do Social Media users spend more online ? vADz Transactional VideoAds will help this improve even more.
http://ping.fm/JUiOb

Monday, June 7, 2010

vADz Transactional VideoAds raise the engagement and lift for 20 million small &medium sized businesses, Couponers and Classified advertisers. http://ping.fm/lGJKr

Friday, June 4, 2010

Thursday, June 3, 2010

Mobile Shopping Doubles in 2010 ! vADz Transactional VideoAds shorten the cycle from demo to incentive to purchase ! http://ping.fm/YiCgG

Wednesday, June 2, 2010

Disney selling Movie tickets on Facebook. vADz makes it simple & economical for 20 million SMBs, Couponers & Classified http://ping.fm/EWGTn

Tuesday, June 1, 2010

Friday, May 28, 2010

Friday, May 21, 2010

Twitter / Home

Twitter / Home: "vADz Transactional VideoAds; Driving Online Sales with Video - eMarketer http://bit.ly/90u984 via @AddToAny #Li"

Wednesday, May 19, 2010

vADz Transactional VideoAds will soon be available in Europe and Asia. http://mashable.com/2010/05/19/job-search linkedin/utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29&utm_content=Google+Feedfetcher

Tuesday, May 18, 2010

Monday, May 17, 2010

vADz transactional VideoAds are in the right place, right time. Online video ad spend will jump 48.1% in 2010, http://bit.ly/dpdrIR

Friday, May 14, 2010

Local ad battle includes Google, Yelp, Apple &Twitter. vADz Transactional VideoAds open the market to SMBs.

http://ping.fm/S9CC6
vADz Transactional VideoAds: searchable, trackable; shorten the cycle between advertsers' active pitch, offering a Coupon/incentive & closing the sale. http://ping.fm/XUUoQ

Tuesday, May 11, 2010

vADz VideoAds are transactional, searchable and trackable for the huge mobile market. http://ping.fm/0V3cB

Monday, May 10, 2010

vADz Transactional Coupons makes this easy for all advertisers. Best Ads Feature Deals, Consumers Say; Everyone likes a discount ! http://bit.ly/aROxFo

Saturday, May 8, 2010

Thursday, May 6, 2010

1. vADz Boosting Conversion with More Engaging Ads, Users who ‘dwell’ convert. eyeBlaster, comScore, Microsoft Study; http://ping.fm/XEp1b

Tuesday, May 4, 2010

vADz Transactional VideoAds and vADzLinks, used with Facebook and Twitter bring results. http://ping.fm/STN4Y

Thursday, April 29, 2010

Thursday, April 22, 2010

Yellow Pages usability study. vADz Transactional, Searchable VideoAds; less distance between offers and purchase. http://bit.ly/b5Bmpn

Saturday, April 17, 2010

vADz Transactional VideoAds make web coupons more effective enabling the advertiser to actively demonstrate his products and services.

http://nyti.ms/bEXVdx

Thursday, April 15, 2010

vADz Transactional VideoAds enable active demonstration of products & sevices, Coupon Offer & sales completion. http://ping.fm/8H7xp

Wednesday, April 14, 2010

See e-mail study; charts confirm the growth in Transactional Ads.
http://ping.fm/TfwIw
vADz Transactional VideoAds make e-mails 2X/3X more engaging. Forget passive text & display; actively demonstrate, ask for the order, execute the sale!

Tuesday, April 13, 2010

vADz Transactional VideoAds will enable these ads to actively demonstrate goods and services, not just passively describe or display them. http://ping.fm/Rqbk0
NIELSEN DISCOVERS COUPON RECOVERY ! vADz Transactional VideoAds make Coupons very effective.

blog.nielsen.com

Sunday, April 11, 2010

vADz makes this so much more effective !http://ping.fm/XpgNV
vADz Transactional VideoAds power Local Advertisers' Messages. Battle over online local ads heats up. http://ping.fm/4rZ7Z
Some see the fight over local advertising as Version 2.0 of the war to own online search, a rare opportunity to shorten Google's lead.

Wednesday, April 7, 2010

Multi-tasking iPhone, iAd expected from Apple on Thursday
Silicon Valley / San Jose Business Journal
Apple CEO Steve Jobs is expected to promise third-party multi-tasking for iPhone OS 4 and a mobile advertising platform on Thursday.

Hot on the heels of the sales launch of the iPad, Apple Inc. will reportedly bring third-party multi-tasking to the new tablet and iPhone as well as unveil a mobile advertising network.
http://ping.fm/LpKCS
This is almost as important at Orville & Wilbur. Very cool ! http://ping.fm/L2A4c

Thursday, April 1, 2010

GOOGLE & FACEBOOK TEAM FOR AD PLACEMENT

http://bit.ly/cflmie vADz makes this far more effective. With vADz VideoAds, you can actively demonstrate your products and services rather than limited, passive text and display.

RETAIL e-COMMERCE RESUMES DOUBLE-DIGIT GROWTH

vADz VideoAds enable advertisers to actively demonstrate products & services rather than be limited to passive text and display.

Retail E-Commerce Resumes Double-Digit Growth - eMarketer http://bit.ly/c4j6MG

vADz are also Transactional Ads, seamlessly connecting the advertiser with the customer, enabling active demonstration, the offering of a Coupon or other incentive for immediate action and the closing of the purchase via vADz e-commerce, powered by PayPal.

Wednesday, March 31, 2010

RT @emarketer Mixed Messages / Mobile TV and Video

http://bit.ly/cxUham

vADz puts Video in reach of all businesses and Classified Advertisers ! All ads become Transactional Ads, powered by PayPal.

Monday, March 29, 2010

BEHAVIORAL TARGETING DOUBLES AD EFFECTIVENESS

Behavioral Targeting Doubles Ad Effectiveness.

Oglivy studies show Video improves results 2X to 3X http://bit.ly/9sYBBQ

Forrester reports that “Videos are 53 times more likely than text pages to appear on the first page of search results.”

Ogilvy Consulting adds, “Video is a great way to increase interaction; adding video to e-mail marketing increases customers’ interaction by 200% to 300%.”

vADz wins for our advertisers as vADz enables them to actively demonstrate products and services, not simply describe them in text or display with pictures.

Marketers will continue to improve targeting; vADz will continue to make ads more effective.

Friday, March 26, 2010

The Dire State of the Newspaper Industry [STATS]

The Dire State of the Newspaper Industry [STATS] http://bit.ly/cv8Cod

vADz help Newspapers to monetize digital editions by enabling SMBs and Classified Advertisers to offer active demonstrations of their products and services, rather than simple text and passive display.

User-generated ad for Palm Pre Better than the Original !

vADz makes this so much easier, SEO-tagged and transactional for merchants, Couponers and Classified and Yellow Page advertisers !

http://mashable.com/2010/03/26/fan-made-pre-ad/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29&utm_content=Google+Feedfetcher

Wednesday, March 24, 2010

vADz MAKES TEXT MESSAGES MORE EFFECTIVE

RT @TechCrunch Vibes Media Acquires Mobile Advertising Startup Zeep Mobile http://tcrn.ch/bmrvtM

vADzLinks enable the advertiser to add Video and e-commerce.

Tuesday, March 23, 2010

AMEX on FOURSQUARE + TWITTER + vADz

American Express Open Forum; Growing Your Business: 5 Tips From the Founder of Foursquare : Technology :: A.. http://tinyurl.com/yebhsum Simply add vADz VideoAds to complete the package; attach your vADzLink to your Tweet to actively demonstrate your product or service....don't merely describe them in text !

vADz ENHANCES MOBILE USAGE

Mobile Increasingly Important for Small Biz

from AT&T Survey

One-fifth of small businesses “could not survive” without mobile; vADz enable small and medium-sized businesses, service providers, Couponers, Yellow Pages and Classified advertisers to also use Mobile devices to actively demonstrate their produces and services, rather than simply to display or describe them.
http://www.emarketer.com/Article.aspx?R=1007583

Monday, March 22, 2010

Today’s businesses must be prepared for Transactional Advertising and Marketing around the clock.

vADz enables our advertiser to engage; to actively demonstrate rather than merely display or write about a product or service; to present an offer or Coupon; and to close the transaction….24/7/365.

http://www.emarketer.com/Article.aspx?R=1007580

Thursday, March 11, 2010

Transactional Ads

http://techcrunch.com/2010/03/07/the-rise-of-transactional-advertising/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29&utm_content=Google+Feedfetcher

vADz is in stealth mode, but the commercial Beta will be available in 2 weeks. vADz is a unique Transactional Ad / VideoAd technology tool for Advertisers and Couponers.

vADz enables the Advertiser to economically mix and edit user-generated video and stills with vendor-provided professional video and stills and then to add trackable Coupons, Maps, Music and textual crawls.The Advertiser's vADz is then tagged for SEO, published to the web and the Advertiser is given a vADzLink to his vADz to attach to his Text Messages, Tweets, e-mails, Facebook pages and his own website, to further distribution of the Coupon.

The net result is a seamless engagement with the Customer: the Advertiser can actively demonstrate his products and services, rather than simply display them; the Advertiser then makes the "pitch" and invites the use of the vADzCoupon; the Customer can choose to print the Coupon and use it in the store....or use vADz embedded "Buy-It-Now" technology, powered by PayPal.

Tuesday, March 9, 2010

Mobile Local Ads Are WHERE It’s At

Mobile Local Ads Are WHERE It’s At

vADz earns revenue from three streams; the basic fees from VideoAd creation, the commissions earned from ad placement on targeted sites and e-commerce referral fees and credit card fees from our buy-it-now feature.