Roger Ach of vADz quotes: eMarkerter "TV Ads Perform as Well as Made-for-Web Ad"

This helps make our case: TV Ads Perform as Well as Made-for-Web Ads “Research shows that repurposed TV ads sometimes perform better than made-for-web ads. Factors such as quality and relevance are more important than origin of the creative.” vADz Transactional VideoAds & VideoCoupons enable mixing TV Ads with Local, user-generated, interactive content.  http://bit.ly/cAGsVP

Catering to Afflluent Shoppers Online.

Catering to Affluent  Shoppers Online. Note the reference to Video. #vADz VideoAds makes this available to 20 million SMBs, 10 million Classified advertisers .  See Demo http://bit.ly/btglPq    http://bit.ly/btglPq

BEHAVIORAL TARGETING DOUBLES AD EFFECTIVENESS

Behavioral Targeting Doubles Ad Effectiveness.

Oglivy studies show Video improves results 2X to 3X http://bit.ly/9sYBBQ

Forrester reports that “Videos are 53 times more likely than text pages to appear on the first page of search results.”

Ogilvy Consulting adds, “Video is a great way to increase interaction; adding video to e-mail marketing increases customers’ interaction by 200% to 300%.”

vADz wins for our advertisers as vADz enables them to actively demonstrate products and services, not simply describe them in text or display with pictures.

Marketers will continue to improve targeting; vADz will continue to make ads more effective.