Friday, October 15, 2010
Roger Ach of vADz quotes: eMarkerter "TV Ads Perform as Well as Made-for-Web Ad"
This helps make our case: TV Ads Perform as Well as Made-for-Web Ads “Research shows that repurposed TV ads sometimes perform better than made-for-web ads. Factors such as quality and relevance are more important than origin of the creative.” vADz Transactional VideoAds & VideoCoupons enable mixing TV Ads with Local, user-generated, interactive content. http://bit.ly/cAGsVP