Behavioral Targeting Doubles Ad Effectiveness.
Oglivy studies show Video improves results 2X to 3X http://bit.ly/9sYBBQ
Forrester reports that “Videos are 53 times more likely than text pages to appear on the first page of search results.”
Ogilvy Consulting adds, “Video is a great way to increase interaction; adding video to e-mail marketing increases customers’ interaction by 200% to 300%.”
vADz wins for our advertisers as vADz enables them to actively demonstrate products and services, not simply describe them in text or display with pictures.
Marketers will continue to improve targeting; vADz will continue to make ads more effective.
Monday, March 29, 2010
BEHAVIORAL TARGETING DOUBLES AD EFFECTIVENESS
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