Tuesday, November 30, 2010

Roger Ach Notes: GROUPON & GOOGLE

@AdAge #Groupon 's Appeal to #Google : Local Markets. vADz Transactional #VideoCoupons & #VideoAds fit right into the strategy.

Why Groupon Appeals to Google: It's All About Local adage.com

NEW YORK (AdAge.com) -- Multiple reports have Google buying Groupon for $2.5 billion and change. But why would Google want an email-based startup in the first place? To get at the nearly $14 billion local online ad purse, that's why.

Wednesday, November 24, 2010



Thanksgiving’s my favorite day of the Year,

With family and friends from both far and from near.

It’s a day for reflection, for cooking and actions,

To simply be thankful with no fancy distractions.

No shopping, no presents, no shipping and wrapping,

No gift lists and gift-angst and short tempers snapping.

Just turkey and gravy, cranberries and pies,

And plates piled so high, stomachs smaller than eyes !

Thanksgiving’s a symphony of tastes, smells and hugs,

And the next day’s removal of crumbs from the rugs.

My Thanksgiving Day bowl is wonderfully bountiful,

I count my family and friends, for which I’m most thankful.

Happy Thanksgiving to you all !


Friday, November 19, 2010

Roger Ach Comments: Online Advertising and Marketing by Small Business

Roger Ach Notes:  A compelling case for Small Business....adoption will grow rapidly through the rising use of Transactional VideoCoupons & Ads. www.vADz.com

Does Social Media Marketing Make Sense for the Smallest Businesses?
eMarketer estimates that 127 million people in the US, or 57.5% of internet users, will use social networks at least monthly this year. Facebook alone has over half a billion active users worldwide.

Thursday, November 18, 2010

Roger Ach Notes; Packaged Goods Players Bullish on eCommerce

Roger Ach Notes; vADz Transactional VideoCoupons™ and VideoAds™ are able to seamlessly make the pitch, offer a Coupon or other incentive, make the sale.

Why Packaged-Goods Players Are Bullish on E-Commerce - Advertising... adage.com Amazon's acquisition of Quidsi -- owner of Diapers.com, Soap.com and BeautyBar.com -- reflects outsize interest in the channel by packaged-goods marketers.

Tuesday, November 16, 2010

Roger Ach Notes: vADz Announces Transactional Video Coupons

vADz Announces Transactional Video Coupons http://bit.ly/dsO3lT


The Real Battle Between Facebook and Google Is for Your Phone

The Amount of Time Spent on Mobile Phones Is Growing Much Faster Than PCs or TVs.

vADz Transactional VideoCoupons & VideoAds Applications dominate the end-to-end solutions.


Thursday, November 11, 2010

Roger Ach Notes: VideoAds Increase; vADz make it easier

Roger Ach Notes: VideoAds Increase, Consumers Begin to Adapt. Completion Rates for Pre-Roll Not Great but they're Improving. #vADz makes this easier.

As Video Ads Increase, Consumers Begin to Adapt - Advertising Age -... adage.com

Research from video ad server Freewheel shows that completion rates for video ads went up over the past year

Roger Ach Notes: Small Businesses Focus Online Spend on Websites; vADz help

Roger Ach Notes;  Good data on SMB ad spend. vADz VideoCoupons and VideoAds increase engagement 2X to 3X. Add eCommerce, Coupons, Maps to improve results. http://bit.ly/9UK973

Small Businesses Focus Online Spend on Websites - eMarketer emarketer.com
A plurality of small businesses will keep their marketing budgets steady next year across the board, including spending on websites, direct mail, print, TV and social media, according to research by Zoomerang and GrowBiz Media

Roger Ach Notes: Fortune 500 Double Use of Twitter; vADz Gains audience

Roger Ach notes: Fortune 500, SMB, Yellow Pages & Classified advertisers; use vADz Transactional VideoCoupons & VideoAds with Tweets.

Fortune 500 Nearly Doubles Use of Twitter - eMarketer.com http://bit.ly/arBFeA

America’s biggest corporations have dramatically increased their participation in Twitter, according to “The Fortune 500 and Social Media,” a yearly report from the Center for Marketing Research.

Wednesday, November 10, 2010

Roger Ach notes: China Online Ad Market to Double by 2013, vADz participates.

Roger Ach notes: China Online Ad Market 2X by 2013-eMarketer vADz Transactional VideoCoupons & VideoAds are perfect partners. Add eCommerce, Coupons, Maps with one click.
http://bit.ly/aCmsgu  China Online Ad Market to Double by 2013 - eMarketer emarketer.com

China’s economy is vibrant and its consumer market is the second-largest in the world, making economists, marketers and brand managers all bullish about the country’s future.

Wednesday, November 3, 2010

Roger Ach comments on Facebook; New Local Coupons & Deals

Facebook Local Coupons & Deals; SMBs, Realtors & Classified advertisers use vADz Transactional VideoCoupons & VideoAds, add eCommerce, Menus & Maps