Tuesday, November 30, 2010

Roger Ach Notes: GROUPON & GOOGLE

@AdAge #Groupon 's Appeal to #Google : Local Markets. vADz Transactional #VideoCoupons & #VideoAds fit right into the strategy.

Why Groupon Appeals to Google: It's All About Local adage.com

NEW YORK (AdAge.com) -- Multiple reports have Google buying Groupon for $2.5 billion and change. But why would Google want an email-based startup in the first place? To get at the nearly $14 billion local online ad purse, that's why.

No comments:

Post a Comment