Monday, October 25, 2010

Roger Ach Notes: Industry Trends Boost Ad Spend; eMarketer, Borrell, others.

Mobile Ads reach your customer WHERE they are and WHEN they want to buy. #vADz Transactional #VideoAds enable #interactive and #e -Commerce.

Industry Trends Spur Big Mobile Ad Spending - eMarketer

US mobile ad spending is set for dramatic growth, with eMarketer forecasting more than $1.1 billion in spending next year. Although cautious corporate optimism about economic recovery will play a part

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